My talk, titled: 'Fuzzy Definitions: Why Most Digital Strategy Fails' - focused on one of the key challenges faced by organisations when implementing digital strategy / digital transformation programs. The challenge of employee disengagement. And one of the key drivers of employee disengagement, the disconnected leader.

I know from first hand experience that many a new initiative coming out of the boardroom can be met by some serious sceptical arms folded eyeball rolling when communicated to employees. Admit it. We've all been there and felt it - (even if you're a fellow radical optimist). Whether it's as part of the leadership team hearing yet another change to the implementation program that you have to communicate to your wider team, or indeed as an employee hearing all about the next great thing - there's a silent mantra of 'here we go again'.

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ver had that moment where you’ve got so much to say – but you just can’t find the right words?

It’s a sensation that’s not simply related to articulation or word mastery – it feels deeper. A feeling of there being something key embedded within you, but it’s stuck, you just can’t quite dislodge it to allow it to surface.

I used to think this sensation was simply a lack of focus.

I, like many of you reading this article, have a busy mind and a busy life. I read a few books at any one time. I have a few projects on the go at any one time.  I’m constantly spotting opportunities or having new ideas.

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When it comes to social media, ‘missing the point’, is a key thought that often runs through my head these days.

There’s no doubt about it, there’s a lot of noise. And within that noise, there’s just too much, of what I will refer to as, #fakesocial. If you’re like me, passionate about the far reaching and authentic connection opportunities social technologies can enable – no doubt you agree that it’s frustrating and more than just a little disheartening.

I’m calling out three #fakesocial culprits – and no doubt there are others.  I invite you to vent in the comments.

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Marketing is EVERYTHING! Agree? My view is right up there with the granddaddy of management and marketing, Peter Drucker, in totally agreeing with the following:

“The purpose of a business is to create a customer.” After all – what is a business without some form of user or customer? Errr. Dead.

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I’ve been running a Facebook Live Challenge over in my Facebook Group – Social Souls UK. If you are uncomfortable with being in front of the camera, then there's nothing like practising in a safe place to get over it and get on with it. As one  of the participants commented. Practice makes permanent.

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It’s highly likely you’ve got a LinkedIn profile already – but are you using the network to its potential and is your profile as optimised as it can be.

Let’s take a quick look at 7 profile optimisation tips which are often missed:

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