Sustainable Marketing - How to drive profits with purpose - published by Bloomsbury January 2021 (Winner: Highly Commended - Change and Sustainability - Business Book Awards 2022).
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril.
From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.
Buy here: Sustainable Marketing - How to drive profits with purpose and include MARKETING25 for a 25% ‘author’ discount.
Myths of Social Media - Dismiss the Misconceptions and Use Social Media Effectively in Business. Published March 2020. And Finalist for The Business Book Awards 2021. Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?
The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work
Buy here: Myths of Social Media - Dismiss the misconceptions and use social media effective in business.
#GetSocial - Social Media Strategy and Tactics for Leaders. Proud to be a Shortlisted Finalist in The Business Book Awards 2019 - Leadership Category.
Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message enabling them to connect with people on an authentic level.
Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the socially connected leader you want to be.
Along with all the exercises and tasks along the way, there's a dedicated '90 day plan'. Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.
Get your copy of Get Social - Social Media Strategy and Tactics for Leaders
A practical guide to harnessing the benefits of the major social media platforms for busy professionals. This fully updated second edition builds on the success of the first to show readers how to create powerful, integrated social media strategies for their businesses, build communities, and communicate effectively and profitably with customers.
Published in 2015, and adding in three new chapters and updating case studies and learning, some of the content relating to the practicalities of the platforms is likely to be out of date. However, the planning, analysis, marketing and strategic aspects of the book, remain as relevant today as this did at the time of writing.
With over 70% 5***** reviews, this book was at one time the most positively reviewed book on social media on Amazon.
A step-by-step guide to using social media to grow both your business and your brand. Full of international examples, it covers every aspect of social media with practical advice on Twitter, Facebook, YouTube and LinkedIn, plus driving traffic to your web site, engaging with customers and building a community.
Published in 2013, some of the content relating to the practicalities of the platforms is likely to be out of date. However, the planning, analysis, marketing and strategic aspects of the book, remain as relevant today as this did at the time of writing.